José Alcoy

Top YouTube creators spend a disproportionate amount of time on packaging—the title, thumbnail, and intro. I’ve internalized the importance of crafting intros and researching thumbnails, but honestly, sometimes they still end up as an afterthought for me. Take my recent video on deleting Instagram from my phone as an example. I published it on a Friday, and it got no traction—ranking 10/10 in views (the worst-performing video among my last 10 uploads). With fewer than 30 views after 48 hours,...